Journal
Notes on making social media feel human again.
Founder essays and product notes about casual posting, real friends, chronological feeds, and building without ads or algorithms.
Founder story · June 19, 2026 · 7 min read
I Built Unscroll Because Instagram Stopped Showing Me My Friends
Why Unscroll exists: a casual social app for the middle space between public Instagram posts and one-on-one texts.
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Research Notes · June 25, 2026 · 3 min read
A Feed Should Not Decide Who Matters
A research note on algorithmic feeds, ad targeting, persuasive design, and why Unscroll is built around real friends, chronological posts, and no public scoreboard.
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Research Notes · June 30, 2026 · 3 min read
What a Feed Chooses For You
A Research Notes draft on a Nature field experiment about X's feed algorithm and why Unscroll uses a chronological, friend-first feed without ads or public scores.
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Research Notes · July 7, 2026 · 3 min read
When More Feed Time Follows You
A Research Notes draft on a JAMA Network Open cohort study of social media use and depressive symptoms in early adolescence, and why Unscroll uses a chronological, friend-first feed without ads or public scores.
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Research Notes · July 14, 2026 · 3 min read
When the Feed Becomes a Measuring Stick
A Research Notes look at a youth social media study and why Unscroll favors casual sharing, real friends, chronological posts, and no public scoreboard.
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Research Notes · July 21, 2026 · 3 min read
Your Real Friend Group Is Smaller Than the Feed
In a 2025 Pew survey of 1,391 U.S. teens, 89% with close friends had one for support. Smaller, private sharing can keep friendship central.
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Research Notes · September 1, 2026 · 3 min read
The Audience Is Part of the Post
A 2026 review of 13 studies with 41,521 teens found risky online disclosure was positively linked with poorer outcomes. Audience boundaries matter.
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Research Notes · September 1, 2026 · 3 min read
A Phone Habit With an Off Switch
A 2025 randomized trial found that blocking mobile internet for two weeks improved sustained attention. Unscroll is designed for an easier exit.
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Research Notes · September 1, 2026 · 3 min read
Doomscrolling Is a Design Warning
In a 2025 study of 301 teens, higher social media addiction scores predicted more doomscrolling two months later; the reverse path did not.
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Research Notes · September 1, 2026 · 3 min read
Friendship Needs Room for the Real Stuff
A 2025 study of 184 teens found relationship topics in 39.3% of support talks, with links to stronger friendship processes.
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Research Notes · September 18, 2026 · 3 min read
Privacy Should Not Start Buried in Settings
In a 2025 study, 92% wanted at least one privacy setting to be more private by default. Unscroll starts with people you choose.
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Research Notes · September 18, 2026 · 3 min read
Purpose Changes the Phone Habit
A 2026 study of 842 adults linked intentional tech use with stronger attentional control, while passive use showed the opposite pattern.
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Research Notes · September 18, 2026 · 3 min read
Real Friends Change the Online Equation
In 6,475 students, daily online contact with close friends was linked to less loneliness. The finding supports friend-first social design.
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